PRIVACY POLICY

LEffective Date: [Insert Date] Last Updated: [Insert Date]

At Sugar Town Swag (referred to as "STS," "we," "us," or "our"), we are committed to building a curated marketplace while fiercely protecting your personal data. This policy explains what information we collect, how we use it, and what choices you have as a user of our website, located at [Your Website URL].

1. The Information We Collect

We collect information primarily to process your orders, provide our services, and showcase our brands.

A. Information You Provide Directly To Us

This is the information you consciously give us when you shop, contact us, or sign up for services:

  • Order and Payment Data: Your name, shipping address, billing address, email address, phone number, and payment information (like credit card details, though these are typically processed securely by a third-party payment processor, not stored by us).

  • Account Data: Username, password, and profile information if you create an account.

  • Communication Data: Information you provide when contacting us via email, customer support, or social media.

B. Information We Collect Automatically

When you visit our site, certain data is automatically collected by our systems and third-party partners:

  • Log and Usage Data: Your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and the sequence of pages visited.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to personalize your experience, remember your cart items, analyze site traffic, and support marketing efforts.

2. How We Use Your Information (The Grind)

We use the information we collect for the following core purposes:

  • To Fulfill Your Orders: To process your payment, ship your goods, and manage returns/exchanges.

  • To Support Our Partners: As a multi-brand platform, we share necessary information (like name and shipping address) with our Partner Brands and Fulfillment Providers to ensure they can ship the specific products you ordered. We only share data essential for fulfillment.

  • Customer Service: To respond to your inquiries, troubleshoot problems, and resolve disputes.

  • Marketing and Promotions: To send you promotional communications about Sugar Town Swag products or Partner Brand products (only if you have opted in).

  • Site Improvement: To monitor and analyze trends, usage, and activities in connection with our Services to improve the functionality and user experience of the website.

  • Security and Fraud Prevention: To protect our website and operations from fraudulent or unlawful activity.

3. Sharing Your Personal Data with Third Parties (The Partner Network)

We rely on a network of partners to operate our service. We may share your information in the following circumstances:

  • With Partner Brands and Fulfillment Providers: When you purchase a product from a specific brand on our website, we must share your name, shipping address, and contact information with that Partner Brand and/or their designated Fulfillment/Shipping Partner so they can process and ship your item.

  • Third-Party Service Providers: We use external companies for vital business functions, including:

    • Payment processing (e.g., Stripe, PayPal).

    • Web hosting and security.

    • Analytics (e.g., Google Analytics).

    • Email marketing and communication.

  • Legal Requirements: If legally required to do so by law, subpoena, or to protect the rights, property, or safety of Sugar Town Swag, our users, or others.

Note: Our Partner Brands and Third-Party Service Providers have their own privacy policies. While we vet our partners, we are not responsible for the privacy practices of any third party.

4. Data Security

We take the security of your data seriously. We use administrative, technical, and physical security measures designed to protect your Personal Information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

5. Your Privacy Rights and Choices

Depending on where you live, you may have specific rights regarding your personal data:

  • Opting Out of Marketing: You can opt out of receiving promotional emails from us by following the unsubscribe link in those emails.

  • Access, Correction, or Deletion: You may have the right to request access to, correction of, or deletion of the personal information we hold about you.

  • Cookies: Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies; however, this may affect the functionality of our website.

To exercise any of these rights, please contact us using the contact details provided below.

6. Children's Privacy

Our Services are not directed to individuals under the age of 16. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this policy will indicate when changes were made. We will notify you of any significant changes by posting the new Privacy Policy on this page.

8. Contact Us (The Power Line)

If you have questions or comments about this policy or our data practices, please contact our team:

Sugar Town Swag Attention: Privacy Compliance Email: [Insert Dedicated Privacy/Support Email Address, e.g., privacy@sugartownswag.com] Mailing Address: [Insert Business Mailing Address]